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  • 03 Apr 2014
        How Your Business Can Benefit From Social Media Marketing Social media has exploded into the scene over the last couple of years largely due to the increased access to the Internet by more and people around the world. For businesses, whether small or big, start-up or established, the platform offers a golden opportunity to advertise their offerings offer information , draw more customers and create revenue. In fact, if executed properly, a social media marketing strategy can lead to increased sales, increased brand awareness, improved communication and service, increased leads and bottom line. Various benefits of social media marketing for businesses 1. Increased website traffic One of the significant benefits of this form of marketing that many people don’t realize  is that it can drive qualified traffic to your company site. It’s simple. When you share content such as blog posts or videos from your site, you give your fans a reason to click through and come to your site. And once there, you have the chance to motivate them to take an action by calling, scheduling a conference, make a purchase or simply opt-in for your list. If you install traffic monitoring services like Google Analytics and are committed to your social media campaign, you will be able to see that the platform really brings traffic. The elevated traffic offers great business opportunities so make sure you hook their attention as soon as they arrive on your website and put a clear call to action for visitors. 2. Interact with your community Nothing beats social media when it comes to building and cultivating a community. When your fans become part of your community, you enjoy direct access to them so you can easily find out what they like & don’t like about your products and any difficulties they may be facing. They may even contribute ideas or suggest improvements  products or services. This is valuable information that no form of paid market research can offer. 3. Increased influence As your follower and fan base increases, your influence ultimately grows. Having a large social media audience can create a snowball effect which may in turn attract new customers, joint venture partnerships, media interviews, and new opportunities. It’s much like seeing a crowd and you find yourself wanting to see what the fuss is all about. The larger the audience, the more interest it generates. 4. Brand awareness One of the best and most powerful ways to utilize social media in your marketing strategies is as a brand-building tool. With this platform, you get to decide both how you want to position your business and what you want other people to know about your offerings. And making your brand known is not as difficult as it may seem! With some consistency & great website content, you can build a good reputation for your brand around your business’s values and benefits. 5. Repeat exposure One of the main benefits of social media marketing for businesses is that it provides repeat exposure which can lead to more sales. According to the marketing adage, it takes between 6 and 8 exposures to a given product before a person decides to buy. With social media, you have the opportunity to connect with both existing and potential customers many times and build interest, trust and loyalty which will undoubtedly shorten your sales cycles significantly. If you have enjoyed this article, please like and share. Compliments of Lauren Vines - Senior Social Liaison - www.socialnucleus.org
    3191 Posted by Lauren Vines
  • 12 Mar 2014
    WHAT IS BLOGGING ANYWAY ~~ In the 20th century, people got inspired of writing their articles and diaries online. This phenomenon is now been referred to as blogging. Currently, there are news blogs, tech blogs, specific business vertical blogs, commentary blogs, marketing blogs, MLM blogs, health blogs,  drug blogs and even blog blogs. The news and documentary blogs are sites that consist of links and posted arguments and ideas. These sites have been sources of major news outlets, media and traditional journalism. On top of these all, the blogging phenomenon is clear and real. This occurrence is gradually changing and unifying the diverse world of media. Blogging only proves the evolution of media and journalism. Blogs can do things that ezines or web magazines cannot do. Blogs are informative and contains more of personal matters about the author's life and professional experience. Through blogging, a writer is able to express anything even his temper can be transparent. Blogs contain deep sensibility and human touches unlike magazines and newspapers. Nowadays, readers have become more doubtful about the media. People now realize that behind the curtain of these popular readings are untrustworthy writers and editors. They write to live and thus, their writings are only products of their personal interests. Blogging is the real democratic journalism as its best and as its purest. Through blogging, one will be able to declare his own independence. Lone bloggers will eventually be the most successful writers in the envisioned world of true journalism. This is because they earned the respect of the readers. Online sites like blogger.com help you set up a web page can make you an established writer.  At the start, you can work at a blog free and then eventually you can reach millions of readers worldwide and can make a profit as well. Blogging challenges the audience of opinionated magazines and traditional newspapers. Now, why not create an online blog with your own ideas and consequently sell your own book through your web site. The advantage of the blog technology is that one can simply write an article with himself and can make a profit for download services. You can just convert your format to a PDF file. You will longer need editors, agents or publishers for your book. These are some basic steps to create a successful blog: Select a location to begin your blog. It is best to choose a site where you can upload your blog on to it directly. Sites like Social Nucleus, Blogger and Wordpress are several  popular ones. Prepare at least three (3) articles per week and add them to your blog. Remember that articles must be posted in the blog. As much as possible, a blog should not be used for product advertisement. After posting, make use of the available ping online servers fully so that many can read your articles. The use of limited default ping services will limit your blog exposure. For a complete list of available ping servers, you can check sites like surreal blog. If the readers find your articles interesting and your services proved to be useful, you now become a reliable resource. Thus, it would be best if your blog contains a shortcut link back to your home or main site. Next, you should add your blog to your home site. You can make a directory containing the list of your blogs. Find a service to post your information if in case you do not have a main site. Do not forget, at least to acknowledge the server. Finally, list your blog to popular blog directories. Some of these directories can charge you a listing fee while some offers it free. It is fine to pay for it since it will largely benefit your blog These steps can guide you through your blog making. It is hoped that this article provided significant ideas and information about blogging. With this technology, you can now have the power to tell your stories, express yourself and create value sharing your purpose in life. This is the first in a blog series. Please be sure to check back for additional article on my blog. Lauren Vines ~~ Social Nucleus and The Nucleus Project ( TNP )
    1873 Posted by Lauren Vines
  • 05 Mar 2014
    A Parent’s Guide to Fostering Independence in Adult Children ~~   The recession has made it more common for adult children to live at home with their parents. High unemployment, college debt, and housing costs are causing many young people to delay moving out on their own. If you’re a parent who wants to help your kids while encouraging their independence, these are important factors to consider.   Financial Considerations   Charge rent. Love means introducing your kids to the real world. Paying for housing will help them to become more responsible and understand the consequences of their actions. It’s also good for their self-esteem. Let them work it off. There will be cases where cash payments are impossible. Give your children the option to contribute in other ways. For example, they can help by painting the house or completing other household chores. Teach money skills. Discuss the basics of creating a budget and sticking to it. Talk about using credit responsibly and adding to your savings on a regular basis. Plan for the future. Job hunting is hard work. Praise your children for making an effort. Offer advice and referrals if they are open to them. Set time limits and conditions. It’s wise to support your kids in a way that gives them a better chance for success. Make it clear that you are letting them move back in for 6 months or a year. You can always extend the time if the circumstances warrant it. Modify your support as needed. Strategic limits on your assistance reduce the risk of creating a sense of entitlement. It’s okay for you to change the terms and amount of aid if you think a different arrangement would work better. Act in unity with your partner. Parents need to present a unified front. Negotiate between yourselves first about what assistance you can offer your children. Protect your own retirement. Think long term. Covering your own retirement expenses will take the pressure off in your later years and avoid placing a future financial burden on your kids. Personal Considerations   Abandon any sense of stigma. Studies show that more young adults are living at home compared to any time since the 1950s in the US. The figure has almost doubled since 1980. Rest assured that you have plenty of company and this is no reflection on you. Talk things over. Communication is critical when you have more people under one roof. Address potential conflicts promptly and respectfully. Draft an agreement. Put things in writing to avoid misunderstandings. You may want to lay out the key house rules. Establish curfews. You and your kids probably have very different bedtimes now. Let them know the quiet hours you need. Taking shoes off by the door can also minimize nighttime disruptions. Decide on overnight guests. You have the right to determine sleeping arrangements under your roof. Set aside a guest room for girlfriends and boyfriends if it makes you more comfortable. Learn from other cultures. Much of the world still follows traditions where grandparents, parents and children live together. You may want to give the idea another look. Enjoy getting to know each other. For however long you share the same home, there is a special connection present in parents and children living together as adults. Be open to seeing your sons and daughters in a new light. The recession has had at least one good result in bringing many families closer together. Managing a multi-generational household is challenging, but the rewards are significant. Take pleasure in each other’s company and support your adult children in getting ready to launch out on their own.
    1496 Posted by Lauren Vines
  • 13 Mar 2014
    Self-Belief: 7 Tips to Get Your Mind on Your Side ~~   Self-belief isn’t optional. It’s vital. Think of all the things you haven’t accomplished or tried because you didn’t have enough belief in yourself. Self-doubt will always creep in at times. That’s why it’s so important to have an excess of belief in yourself.   Create a reserve of self-belief and you really can accomplish nearly anything you can imagine. What would you do if you believed you could do essentially anything? How would your life be different? How would you feel?   If you need a little more faith in yourself, read on:  Examine your beliefs. You weren’t born with any limiting beliefs. You learned every single one of them. We all learn to limit ourselves unfairly. Give yourself the credit you deserve.  Think about the limiting beliefs you already have. Do what you can to discard them. Ask yourself if this limiting belief is really legitimate. Where did it come from? What evidence do you have that it simply isn’t true? Give yourself an unlimited number of opportunities to be successful. It’s easy to be filled with doubt if you think you only have one chance to get it right. Give yourself permission to “fail” as many times as necessary. Learn something from each attempt. This is a great way to build self-belief.   Eliminate self-criticism. As soon as self-doubt starts to invade your thoughts, ask yourself where that inner critic is coming from. Are you channeling a negative experience from the past? Is the source of this criticism credible? It rarely is. It can be challenging to quiet your mind, but that doesn’t mean you have to let it drag you down. Focus on positive self-talk. Trust and love yourself. For one month, try being your best friend instead of your worst enemy. How do you treat your best friend or your children? Probably a lot better than you treat yourself. Give yourself the gift of kindness, you deserve it. Coach yourself. Everyone needs a little support and encouragement. So when you find yourself struggling, consider what you would say to someone that you really believed in if they were feeling the same way you are. When self-doubt starts to creep in, take a few minutes to coach yourself. Think about how you would like to act. Think about how you would think and behave if you were full of self-confidence.  You can effectively borrow traits from others, too. Who are some of your heroes? Sometimes it easier to imagine others dealing with a situation than to imagine ourselves. See yourself acting the way your hero would act. Remember all your past victories. We’ve all accomplished some pretty impressive things, but we’re quick to forget them. Grab a pen and some paper and list all the successes you’ve experienced in life, no matter how great or small. Then when you have a challenging time, imagine yourself standing in your strength and moving through in victory. Yeah!! If you need help, ask a trusted friend, family member or a life coach. You might be surprised at the empowerment you awaken within your possibilities.   Self-belief isn’t about becoming arrogant or turning a blind-eye to one’s flaws. The belief you have in yourself needs to be focused on what you wish to become.  You can have weaknesses. Everyone does. But there is value in being relaxed about your weaknesses and understanding the strengths they bring forward. Yes, weaknesses can benefit you.   A strong belief in yourself is a sure ticket to reaching great success. Build your self-belief, pour positive into who you are and impossible tasks can become routine.   "You are Enough", and always have been. Lauren Vines - Social Nucleus and The Nucleus Project ( TNP )
    1477 Posted by Lauren Vines
Health & Wellness 1,161 views Mar 05, 2014
Boosting Health by Understanding Protein

Boost Your Health by Understanding How to Get the Protein You Need ~~

 

Protein plays an important role in your health and weight loss plans. However, can you get too much of a good thing? Find out how much protein you really need and the best ways to meet your nutritional needs.

 

Facts About Protein

  1. Follow the recommended guidelines. Along with carbohydrates and fats, proteins are an essential macronutrient. Federal guidelines suggest about 56 grams a day for men and 46 grams for women.

  2. Avoid excess consumption. Most Americans eat twice as much protein as they need, according to the Physicians Committee for Responsible Medicine. Overdoing it can increase the risk of kidney disease, osteoporosis, and some cancers.
  3. Understand the thermic advantage. One reason protein makes dieting easier is because its digestion burns the most calories. You use up about 30 calories for every 100 calories you eat, compared to 12 calories for fats or 7 for carbohydrates.

Eating to Meet General Protein Needs

 

  1. Drink plenty of water. Protein digestion creates uric acid and other waste products. Extra water helps protect your kidneys by making them filter better.

  2. Space out your intake. Your body can only process so much protein at a time. Trade in your big dinner steak for small servings all day long.

  3. Have protein for breakfast. Early morning is the ideal time to start. You’ll rev up your metabolism and feel less hungry later.
  4. Eat more fish. Fish is one of the best sources of lean protein. It also has important antioxidants.

  5. Enjoy eggs. Most healthy adults can safely eat up to one egg a day. They’re nutritious and cheap.

  6. Choose the right dairy products. Low fat and no fat dairy products deliver protein with less saturated fat. Have yogurt for lunch.

  7. Limit high fat meat. Many experts recommend eating red meat twice a week or less. Shop for lean cuts or toss chunks of white chicken into a salad.
  8. Switch to beans and lentils. Beans and lentils are good for you and your wallet. They’re cheap as well as packed with protein and fiber. Whip up a bowl of chili or a delicious homemade soup.
  9. Read the labels. Marketers know that “protein” is a popular buzzword that sells. Check the labels on protein bars and other products for added sugars and chemicals you may want to avoid. Fill your plate with natural, whole foods as much as possible.

Eating to Meet Special Protein Needs

 

  1. Jumpstart your weight loss diet. In addition to the thermic effects of protein, it’s very effective at promoting satiety. That means you can manage your appetite better and feel comfortable while eating less. Aim to get about 30% of your total calories from protein, 30% from fat, and 60% from carbohydrates.

  2. Build muscles. Moderate exercise has little effect on your dietary requirements. If you want to use protein supplements, consider fast-absorbing products such as whey powder.
  3. Go vegetarian. It’s easy to get all the protein you need without animal products. Good protein sources include beans, lentils, and soy products. Recent research shows your body will combine nutrients you eat throughout the day.

  4. Have a healthy baby. One life event does dramatically increase your protein needs. Women who are pregnant or breastfeeding may need 70 grams of protein a day or more. Talk with your doctor about your individual concerns.

It’s smart to eat protein frequently, as long as you’re not consuming too much. Getting your protein from good quality sources will give you the energy you need and make losing weight easier.